Jul 25, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

BUSN 211 - Advertising (3)


This course addresses the basic theories, processes, and techniques of the most visible aspect of marketing communications. Local and global markets, e-commerce, and evolving technology and trends are considered as students plan and implement a successful advertising campaign using a variety of media vehicles.

Prerequisite(s): ENGL 100 - English Essentials (3)  or proper placement scores
Corerequisite(s): BUSN 101 - Introduction to Business (3)