BUSN 211 - Advertising (3)

This course addresses the basic theories, processes, and techniques of the most visible aspect of marketing communications. Local and global markets, e-commerce, and evolving technology and trends are considered as students plan and implement a successful advertising campaign using a variety of media vehicles.

Prerequisite(s): ENGL 100 - English Essentials (2) or proper placement scores
Corerequisite(s): BUSN 101 - Introduction to Business (3)