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Sep 07, 2024
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2014-2015 Catalog [ARCHIVED CATALOG]
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BUSN 211 - Advertising (3) This course addresses the basic theories, processes, and techniques of the most visible aspect of marketing communications. Local and global markets, e-commerce, and evolving technology and trends are considered as students plan and implement a successful advertising campaign using a variety of media vehicles.
Prerequisite(s): ENGL 100 - English Essentials (2) or proper placement scores Corerequisite(s): BUSN 101 - Introduction to Business (3)
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