May 23, 2024  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

BUSN 210 - Marketing (3)


This course provides an in-depth study of the four pillars of marketing: product, price, placement, and promotion. These aspects are considered in reference to local and global markets, e-commerce, and evolving technology and trends. Students put newly acquired knowledge to work in the development of a marketing plan.

Corerequisite(s): ENGL 101 - Written English (3)