May 23, 2024  
2014-2015 Catalog 
2014-2015 Catalog [ARCHIVED CATALOG]

BUSN 209 - Consumer Behavior (3)

This course studies the complexity of buying decisions and how attitudes and perceptions, social class and family status, and technology and marketing influence those decisions. Consumers are considered as individuals and as members of groups to make decisions on sales, advertising, and new product development. Students learn to be more effective marketing managers as well as more savvy consumers.

Prerequisite(s): ENGL 100 - English Essentials (2)  or proper placement scores
Corerequisite(s): BUSN 101 - Introduction to Business (3)