|
Dec 06, 2024
|
|
|
|
2013-2014 Catalog [ARCHIVED CATALOG]
|
BUSN 211 - Advertising (3) This course addresses the basic theories, processes, and techniques of the most visible aspect of marketing communications. Local and global markets, e-commerce, and evolving technology and trends are considered as students plan and implement a successful advertising campaign using a variety of media vehicles.
|
|