COMM 230 - Art & Science of Persuasion (3)

This course addresses the principles, techniques, and ethics of persuasion as producers and consumers of information in both personal and professional contexts. Topics include the use of ethos, pathos, and logos; the importance of audience, purpose, and situational analysis; and the impact of language and listening skills on developing and responding to persuasive messages. Students will apply theories of persuasion and influence to real-world situations including interpersonal relationships, advertising campaigns, news media, television programs, film, and mediated communication, and become effective, ethical communicators as well as informed, analytical consumers.

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