Dec 04, 2020  
2020-2021 Catalog 
    
2020-2021 Catalog

BUSN 165 - Consumer Behavior (3)


This course studies the complex nature of buying decisions and how attitudes and perceptions, social class and family status, and technology and marketing influence those decisions. Consumers are considered as an individual and as members of groups making decisions on sales, advertising, and new product development. Students learn to be more effective marketing managers as well as more savvy consumers.