Mar 28, 2024  
2019-2020 Catalog Mid-Year Supplement 
    
2019-2020 Catalog Mid-Year Supplement [ARCHIVED CATALOG]

BUSN 231 - Marketing (3)


This course provides an in-depth study of the four pillars of marketing: product, price, placement, and promotion. These aspects are considered in reference to local and global markets, e-commerce, and evolving technology and trends. Students put newly acquired knowledge to work in the development of a marketing plan.