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Mar 29, 2024
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2018-2019 Catalog [ARCHIVED CATALOG]
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BUSN 231 - Marketing (3) This course provides an in-depth study of the four pillars of marketing: product, price, placement, and promotion. These aspects are considered in reference to local and global markets, e-commerce, and evolving technology and trends. Students put newly acquired knowledge to work in the development of a marketing plan.
Prerequisite(s): ENGL 100 - English Essentials (3) or placement scores
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