Mar 29, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

BUSN 231 - Marketing (3)


This course provides an in-depth study of the four pillars of marketing: product, price, placement, and promotion. These aspects are considered in reference to local and global markets, e-commerce, and evolving technology and trends. Students put newly acquired knowledge to work in the development of a marketing plan.

Prerequisite(s): ENGL 100 - English Essentials (3)  or placement scores